5 Tips Praktis Agar Sukses Jualan Online

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Jualan online

Ini adalah tulisan dari blogger tamu dari Hendra. Jika Anda ingin menjadi blogger tamu, silahkan Submit Artikel sesuai dengan syarat dan ketentuan“.

Beberapa waktu lalu, seorang teman berkata kepada saya bahwa dia akan resign dari tempatnya bekerja dalam waktu dekat. Ketika saya tanyakan alasannya, dia mengatakan bahwa dia ingin memulai bisnis sendiri. Kemudian saya tanyakan lebih lanjut, bisnis apa yang ingin dia lakukan, dia menjawab: “saya ingin jualan baju secara online”.

Ya, betul. Internet sedang trend dan booming.

Salah satu efek lanjutannya adalah semakin banyak orang yang ingin “kecipratan” profit melalui berjualan secara online dengan menggunakan toko online, mulai dari jualan baju, fashion, asesoris, dan sebagainya.

Bahkan, tidak hanya individu, kini mulai banyak perusahaan-perusahaan yang mulai memanfaatkan internet sebagai salah satu channel pemasarannya dalam menjual produk-produknya. Saya pernah menemukan sebuah perusahaan distributor yang menggunakan blog dalam memasarkan produk-produk alat pemadam api dan kamera CCTV.

Nah, berikut adalah 5 tips dari saya bagaimana agar sukses jualan secara online, baik untuk individu ataupun corporate:

1.    Pastikan Bahwa Produk/ Jasa Anda Memang Dicari via Online

Sebagai contoh, jika Anda menjual beras, mi instan, minyak goreng, sabun, dan produk-produk consumer goods lainnya secara online, kemungkinan besar Anda tidak akan sukses.

Mengapa?

Karena customer behavior-nya belum sampai ke arah sana. Untuk mendapatkan barang-barang tersebut kita tidak mencarinya via internet. Kita langsung pergi ke supermarket atau pasar terdekat.

Lain ceritanya kalau (misal) Anda menjual produk-produk fashion dan asesoris, karena jenis produk tersebut memang banyak dicari via internet.

2.    Lakukan SEO Agar Website Toko Online Anda Muncul di Page 1 Google

Untuk mendatangkan calon pembeli potensial ke toko online Anda, maka SEO (Search Engine Optimization) sangat vital. SEO adalah cara agar website Anda bisa muncul di halaman 1 Search Engine (seperti Google) ketika ada yang mencari produk atau jasa Anda.

3.    Buat Tampilan Toko Online yang Easy-to-Use dan Informative

Setelah berhasil mendatangkan visitor ke toko online Anda, pastikan mereka tidak “ilfil” terhadap website Anda. Dan yang lebih penting, buat tampilan website yang bisa menjual.

Untuk toko online, pastikan website Anda memiliki tampilan yang mudah dipahami, tidak ribet, dan clear. Pastikan visitor mudah melakukan navigasi ketika hendak mencari produk tertentu sehingga menciptakan shopping experience yang positif.

Tampilkan juga informasi-informasi penting yang memang dibutuhkan oleh visitor, seperti harga, deskripsi produk, dan nomor telepon yang mudah dihubungi, alamat email, Chat Messengger, dan sebagainya.

4.    Promosi di Forum, Online Direktori, Iklan Baris, Social Media, dll.

Namanya jualan, tentu perlu yang namanya promosi. Nah, di internet juga tersedia beberapa channel promosi yang bisa Anda manfaatkan. Berita baiknya lagi, sebagian besar diantaranya gratis dan low-budget, tetapi efektif.

Berikut adalah tiga jenis website yang high traffic dimana Anda bisa mempromosikan produk atau toko online Anda:

  • Forum (melalui thread jual beli)
  • Iklan baris
  • Social media seperti Facebook dan Twitter

5.    Jangan Lupakan Aturan Dasar dalam Marketing dan Bisnis

Aturan berbisnis di dunia online tidak jauh berbeda dengan berbisnis di dunia offline. Jangan lupakan hal-hal basic seperti menyediakan produk yang berkualitas, diferensiasi produk, layanan yang ramah dan responsif, delivery produk yang cepat, jujur dan bisa dipercaya, dan sebagainya.

Karena, sehebat apapun strategi promosi dan marketing Anda, semua itu akan percuma kalau Anda melupakan hal-hal basic tersebut.

Selamat berbisnis!

35 KOMENTAR


  1. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    makasih tips-nya, kebetulan emg lg baru terjun ke dunia bisnis online


  2. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    hal hal begini yang kadang terlewatkan ya..
    niche infonya mas

    🙂


  3. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    mksih mas infonya oia klo tips buat jualan online sistem dropshipping itu gimana mas?mksih 🙂


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      Menurut saya, kl untuk dropshipping ada 2 hal yang paling utama:

      1. Buat sebuah halaman di website yang menjelaskan apa itu dropshipping, aturan main yang jelas, hak dan kewajiban Anda sebagai penjual, dll.

      2. Kepercayaan. Jika Anda menerima dropship, maka jangan sampai Anda melanggar aturan dropship yang telah Anda buat sendiri. Sekali dilanggar, nanti pelanggan kecewa dan tentunya bisa jadi mereka tidak akan membeli dari kita lagi. 🙂

      Trims


      • Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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        makasih mas hendra atas sarannya maap nih baru bales komennya


  4. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    mantap bgt gan tips2nya…
    bermanfaat buat sya sbg pemula…


  5. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    belajar bisnis dari yang sudah sukses. tipsnya oke.


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    kebetulan saya juga jualan online baju anak branded, alhamdulillah omzet dari hari ke hari makin naik, memang segala sesuatu butuh kesabaran, berbicara mengenai drop ship, di satu sisi dropship sangat menguntungkan bagi reseller, krn pihak reseller tdk harus memiliki barang dagangan, hanya bermodal foto saja, cuman bagi yang punya barang terkdang sedikit repot karena permintaan reseller yg sering berubah ubah tergantung permintaan end user.
    Memang segala sesuatunya tidak ada yang gampang walaupun jualan online tetap memerlukan kesabaran dan ketekunan
    salam


  7. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    Betul sekali. Bisnis di internet sepertinya gampang. Nah karena ada “image” gampang inilah banyak hal yang dilupakan seperti yang anda uraikan di tulisan ini.

    Terima kasih telah berbagi. Sukses


  8. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    banyak belajar dari suhu yang pengalaman…


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    nangkring di forum biasanya yang mendapat kan banyak respon baik 🙂


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    artikelnya keren boz sangat membantu sekali…thanks!


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    Tiap tahun tamatan SMA dan unversitas semakin meningkat tapi sayangnya tidak dibarengi dengan lapangan pekerjaan.mudah-mudahan bisnis online bisa menjadi salah satu cara mengatasi pengangguran.saya sangat salut dengan orang-orang yang berani berbisnis dengan meninggalkan pekerjaan utamanya.


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    Pelayanan…itu memang paling penting, sekali saja konsumen kecewa dengan pelayanannya, maka dia akan kabur dan ga mau kembali lagi.
    Terima kasih atas tambahan ilmunya.


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    Sudah 1 bulan ini saya sdg mencoba mngembangkan toko online grosir boneka saya. Web ini sebelumnya terbengkalai, tapi setelah melakukan beberapa tips yg ternyata ada di artikel ini, penjualan mulai bwedatangan dari berbagai kota di Indonesa.
    Terima kasih atas tipsnya


  14. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    ada lagi yg perlu dijaga betul dalam jualan online….kepercayaan pembeli….kita sudah dipercaya, mereka percaya produknya, percaya penjualnya, mereka dah transfer uangnya…..jika mereka dikecewakan….akan jadi bumerang buat jualan kita.


  15. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    wah tipsnya membantu sangat gan


  16. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    terima kasih banget sarannya,sangat membantu bagi orang yang akan membuka usaha.


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    jadi pgen nih bisnis kyak gtu… tapi gag tau caranya… maklum org desa…


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    terima kasih gan artikelnya, mengingatkan ane lg untuk memperbaiki toko online ane


  19. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    yang no 2 keknya yang susah. abis pesaingnya juga berkembang terus 🙁


  20. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    Terima kasih atas infonya, memang yg paling dasar ( Kepuasaan konsumen ) harus kita lakukan.


  21. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    Sudah lama pingin bikin toko online tapi tetap saja belum kesampaian hanya mampu sampai blog biasa saja.

    thanks sharenya Hendra


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    tips yang sangat informatif dan bermanfaat..thanks ya gan 🙂
    ane juga baru-baru ini buka online shop..


  23. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    selama ini saya hanya mengandalkan logwalking untuk promosi toko online saya, ternyata banyak juga untuk mulai mempromosikannya… makasih untuk infonya mas


  24. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    Terimakasih gan infonya, sangat bermanfaat bagi toko online saya yang menjual batu mulia murah meriah….sekali lagi thanks gan


  25. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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    mas… bisa ijin share tulisannya buat dimuat di blog saya?
    terima kasih sebelumnya 😀


    • Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

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      Boleh mas asal dikasih link sumber tulisannya ya 🙂


      • Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

        Strict Standards: Non-static method snp_links::search_callback() should not be called statically in /home/handokoc/public_html/wp-content/plugins/arscode-ninja-popups/include/snp_links.inc.php on line 98

        okeee… makasih ya mas 😀


  26. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

    Strict Standards: Non-static method snp_links::search_callback() should not be called statically in /home/handokoc/public_html/wp-content/plugins/arscode-ninja-popups/include/snp_links.inc.php on line 98

    izin share y gan


  27. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

    Strict Standards: Non-static method snp_links::search_callback() should not be called statically in /home/handokoc/public_html/wp-content/plugins/arscode-ninja-popups/include/snp_links.inc.php on line 98

    saya msh bingung tuk yg no 2 gan,,, cara n trikny bagaimana y


  28. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

    Strict Standards: Non-static method snp_links::search_callback() should not be called statically in /home/handokoc/public_html/wp-content/plugins/arscode-ninja-popups/include/snp_links.inc.php on line 98

    wah sangat membantu site ini ,terima kasih mas


  29. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

    Strict Standards: Non-static method snp_links::search_callback() should not be called statically in /home/handokoc/public_html/wp-content/plugins/arscode-ninja-popups/include/snp_links.inc.php on line 98

    mkasih infonya mas, sangat membantu saya yang masih belajar,
    salam kenal ya mas, sukses selalu 🙂


  30. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

    Strict Standards: Non-static method snp_links::search_callback() should not be called statically in /home/handokoc/public_html/wp-content/plugins/arscode-ninja-popups/include/snp_links.inc.php on line 98

    Keren banget mas infonya… lagi merintis nih… Smoga bisa lebih sukses lagi… Amiiiin


  31. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method snp_links::search() should not be called statically in /home/handokoc/public_html/wp-includes/class-wp-hook.php on line 300

    Strict Standards: Non-static method snp_links::search_callback() should not be called statically in /home/handokoc/public_html/wp-content/plugins/arscode-ninja-popups/include/snp_links.inc.php on line 98

    gimana ya produk sy biar meningkat penjualanya

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